Question 1

What does Skapluie do?

Accepted Answer

Skapluie is a Cairo-based integrated agency covering four disciplines: digital marketing & AI visibility, branded merchandise & print, experiential events, and content production. We work as one team across all four — so your campaign, event, merch, and content are all built from the same brief.

Question 2

Where are you based and who do you work with?

Accepted Answer

We're based in Cairo, Egypt, and work with brands across the MENA region. Our clients range from regional consumer brands and startups to multinational companies running campaigns in the region.

Question 3

What makes Skapluie different from other agencies?

Accepted Answer

Two things: integration and AI. Integration means one team, one brief, one vision across all four disciplines — no fragmented agency relationships. AI means we use the latest tools to move faster and produce more without sacrificing quality. Powered by AI, grounded in experience.

Question 4

What is GEO (Generative Engine Optimisation)?

Accepted Answer

GEO is the practice of making your brand visible inside AI-generated answers — in tools like ChatGPT, Gemini, and Perplexity. As more users get answers from AI assistants instead of search results, being cited in those answers is becoming as important as ranking on Google.

Question 5

How long does it take to see results from digital marketing?

Accepted Answer

Paid media can show results within days. SEO typically shows meaningful movement in 3–6 months. AI visibility (GEO) can show results faster than traditional SEO because it's driven by content authority and structured data. We set clear milestones at the start of every engagement.

Question 6

Do you run paid media campaigns?

Accepted Answer

Yes. We manage paid media across Meta, Google, and TikTok — strategy, creative, targeting, and reporting. We use AI tools to accelerate creative testing and audience segmentation, but every campaign is reviewed and approved by a human strategist.

Question 7

What size events do you produce?

Accepted Answer

We've produced events from 50-person brand dinners to 2,000-person conferences. The approach scales with the brief, the team size, and the budget — but the process stays the same.

Question 8

What's the minimum order for branded merchandise?

Accepted Answer

Minimums vary by product — typically 50 units for apparel and 100 for accessories. We work with suppliers across different MOQ tiers to find the right fit for your budget and timeline.

Question 9

How far in advance should we book for an event or merch order?

Accepted Answer

For events, we recommend at least 8 weeks of lead time for a well-produced event. For merch, 6–8 weeks for custom apparel and 4 weeks for print. Rush timelines are possible — get in touch as early as you can.

Question 10

What's included in a content production package?

Accepted Answer

A standard package includes a brand film, three social cuts, photography selects, and vertical formats for Reels/TikTok. We plan every shoot to capture multiple formats simultaneously — so one production day delivers a full content package.

Question 11

Do you provide talent (presenters, models)?

Accepted Answer

Yes. We can source and coordinate talent — presenters, models, voice artists — from our Cairo-based network. Talent fees are quoted separately from production.

Question 12

Can you embed a content team in our event?

Accepted Answer

Absolutely. We can embed our production team in any event, even ones we didn't produce. We need a brief, a floor plan or site visit, and ideally 4+ weeks of lead time to plan the content capture properly.

Frequently Asked Questions

General

Digital Marketing & AI Visibility

Events & Merch

Content Production

Still have questions?