Building a multi-discipline agency is ambitious. Building one in Cairo, where the market for integrated agency services is still developing, is a different kind of challenge. Here's what we've learned.
Why Multi-Discipline
The brief for it came from watching clients struggle with fragmented agency relationships. The digital agency didn't talk to the events company. The merch supplier didn't know the brand guidelines. The content team wasn't at the event. We built Skapluie to solve that fragmentation — one team, one brief, one vision.
What Worked
Cross-discipline collaboration produces better work. When the content team is in the room for the event brief, they capture better content. When the merch team knows the campaign strategy, they design better merchandise. Integration isn't just operationally efficient — it makes the output more coherent.
What Didn't
Trying to do everything at once. We learned to build depth in each discipline before expanding. The AI-assisted workflow came after we had strong human foundations in each area. The tools amplify capability; they don't replace it.